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2023 Top 10 Web Design Trends

ブランコ リカ

Web design is constantly evolving and can be strenuous to stay up to date on the latest trends. The modern designs we have now are more interactive and sophisticated than what we thought was cool a few years back. It’s more than just graphics and layout design. Here are my top 10 of the latest Web Design Trends in 2023.


Hana Mura

Minimalistic web design is a design approach that emphasizes simplicity and clarity. It focuses on the essential elements of a website, using clean lines, ample white space, and limited color palettes to create a visually appealing and uncluttered interface. In minimalistic design, every element serves a purpose, with no extraneous features or decorations. Typography plays a crucial role, with clear and readable fonts being prioritized. The use of imagery is also deliberate, often with a focus on high-quality, impactful visuals. Navigation is typically straightforward and intuitive, ensuring a seamless user experience. By stripping away unnecessary elements, minimalistic web design aims to convey information and engage users in a direct and efficient manner, ultimately leading to an elegant and modern aesthetic.

3D Effects


3D effects in web design involve the incorporation of three-dimensional elements to enhance visual depth and interactivity. This can include elements like parallax scrolling, layered imagery, and simulated 3D objects. 3D effects can create a compelling and immersive user experience, adding a sense of realism and dynamism to the website. When used thoughtfully, 3D effects can draw attention to specific content, guide user focus, and provide an engaging visual journey. However, it’s essential to balance these effects with performance considerations to ensure smooth loading and navigation. Overall, 3D effects in web design offer opportunities for creativity and innovation, elevating the design aesthetic and user engagement.


Talking City

Neubrutalism web design embraces raw and unrefined aesthetics, featuring intentionally harsh and unconventional design choices. It often incorporates elements such as asymmetric layouts, bold typography, and stark color contrasts. This style intentionally challenges traditional notions of web design, aiming to create visually striking and thought-provoking digital experiences. Neubrutalism’s unconventional approach seeks to disrupt conventional design principles, inviting users to engage with websites in unexpected and sometimes confrontational ways.



Scrollytelling web design is a technique that combines storytelling and scrolling to create immersive and interactive narratives. As users scroll through the web page, content unfolds in a sequential and visually engaging manner, often accompanied by animations, multimedia elements, and data visualizations. Scrollytelling effectively guides users through a curated story, enhancing engagement and understanding through dynamic and intuitive navigation.

Scrapbook Aesthetic


Scrapbook Aesthetic in web design incorporates elements that mimic the look of a physical scrapbook, such as torn paper edges, handwritten notes, and vintage textures. This style aims to evoke a sense of nostalgia and authenticity, creating a visually rich and tactile experience. By blending real-world elements with digital content, scrapbook aesthetic web design can foster a unique and immersive user experience reminiscent of personal keepsakes.

Parallax Scrolling


Parallax scrolling in web design involves the background and foreground elements moving at different speeds as the user scrolls, creating a sense of depth and immersion. This technique adds visual interest and dynamism, enhancing storytelling and user engagement. By using multiple layers that move independently, parallax scrolling can guide focus, evoke emotions, and provide a captivating and interactive user experience.

Broken Grid

Yusan No Uekiya Sun

Broken grid in web design intentionally disrupts the traditional grid system, creating asymmetrical layouts and overlapping elements. This technique introduces a sense of unpredictability and dynamism, often used to convey a sense of creativity and non-conformity. By breaking free from rigid structures, broken grid designs can enhance visual interest, guide user attention, and imbue websites with a distinct and memorable aesthetic.

Dark Mode


Dark mode has become a popular trend in web design in recent years and it’s no surprise why. With the increasing use of digital devices, users have come to appreciate the comfort that comes with dark mode. Not only is it easier on the eyes, but it also helps save battery life on devices with OLED displays. Additionally, a dark interface can give a modern and professional look to a website, making it more accessible to users with certain visual impairments.

Micro Animations

All Connect

The use of micro-animations in web design has become popular in recent years and is set to continue to be a major trend in 2023. Micro-animations are small, subtle animations that are used to enhance the user experience on websites. It adds a touch of playfulness and fun to a website, making the overall user experience more enjoyable. They can also help to guide the user’s attention, highlighting specific elements on a page. 



Video-based web design integrates videos as central elements in the website’s layout and navigation. From background videos that set the tone to interactive video content guiding user journeys, this approach leverages the power of dynamic visuals to convey information, tell stories, and engage audiences. By blending multimedia storytelling with intuitive design, video-based web design creates immersive and impactful online experiences.


Embracing these contemporary web design trends can elevate your digital presence, captivate audiences, and foster meaningful connections with users, ensuring that your website remains visually compelling, functionally intuitive, and aligned with evolving user expectations. By staying attuned to these dynamic developments, you can position your online presence for sustained success in an ever-evolving digital landscape.

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ブランコ リカ


セブ工科大学で情報技術学科卒業。2019 年に日本語を勉強するために来日した。 グラフィック デザイナーとして自動車会社に入社し、テクノロジー業界の視野を広げ、グラフィック デザインへの情熱を追求した。 顧客に高品質のサービスを提供するという会社の使命とビジョンに感銘を受け、現在の会社に入社。