Google Analytics in Marketing

Data is an important factor in any marketing campaign. Google Analytics is commonly used to help supply you with the data you need in order to improve your digital marketing activity by addressing issues with your website and make adjustments to your activities.

What is Google Analytics?

Google Analytics, or GA, is an analytics tool that provides an in-depth look at your website’s performance and user behavior. When you understand your users’ behavior, you can deliver a better web experience. You can use Google Analytics to shape the digital marketing strategy for your business. It is also helpful for tracking your progress and results, whether it is for yourself, your boss, or a client.

Using Google Analytics to Improve Your Digital Marketing Activity

Using Google Analytics help marketers understand their audience better, strengthen marketing strategies, and improving overall performance. In this day and age, whether you are a marketer working primarily with e-commerce sites or a small local business, important to understand the behavior of the website’s users in order to upgrade the website and deliver the best possible results. Not only that, Google Analytics allows you to track and understand the website’s users’ behavior, user experience, online content, and more. Discover what is working and not working for your website, or your clients’ websites. This data helps you create a marketing strategy for the website of any business. 

The Power of Google Analytics

Google Analytics is one of the most important and crucial tools for tracking and analyzing your website’s traffic. Marketers use Analytics to understand how their marketing campaigns are working, and how to understand how a site’s user experience impacts statistics like retention and conversion.

There are four sections in the GA dashboard:

• Audience: Audience helps you understand who your audience is with data like demographics, location, retention, and what type of device they are using.

• Acquisition: Acquisition shows you how visitors arrive at your website. 

• Behavior: Behavior explains what visitors do once they arrive at your website. 

• Conversions: Conversion tracks how many users take the desired action on your website, whether that is making a purchase, signing up for your newsletter, downloading free content, etc.

Conclusion

There is so much data available in Analytics that it can be difficult to know where to find the most important and relevant metrics. Just like there are useful metrics in Analytics, there are also some less-useful metrics in Google Analytics. The metrics that are useful for one of your clients might be different from others. But if you know how to fish through the data streams, you are able to make better marketing decisions.