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The 4 P’s of Marketing

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The four Ps of marketing, also known as the marketing matrix, is a basic marketing framework that refers to the four key elements of any marketing strategy. The four Ps are: product, price, place, and promotion.

Marketing is all about producing the right product in the right place, at the right price and time. It sounds simple but it takes a lot of hard work and effort into researching the latest consumer trends and behavior. Getting one element wrong is the recipe for disaster. That is why knowing the 4 P’s of marketing help you to avoid mistakes.

The 4 P’s are:

  • Product
  • Place
  • Price
  • Promotion


This element talks about what the customers want from the product and what needs or desires it fulfills.


This element talks about the location where the product will or can be purchased, the distribution channels to optimize sales.


Price talks about a product or service being sold at the right price for its value, neither too high or too low.


This element talks about where, when, and how you can get your message across different platforms to reach your target by advertising and research.

Since the four Ps are correlated with one another, it doesn’t matter what order you define them. As long as you clearly specify the elements needed to successfully position your market offer.

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セブ工科大学で情報技術学科卒業。2019 年に日本語を勉強するために来日した。 グラフィック デザイナーとして自動車会社に入社し、テクノロジー業界の視野を広げ、グラフィック デザインへの情熱を追求した。 顧客に高品質のサービスを提供するという会社の使命とビジョンに感銘を受け、現在の会社に入社。