Virtual Reality in Marketing

When people say Virtual Reality, we automatically think sci-fi movies and SpaceX. However, it is more than science fiction, it totally blocks out the real world. It’s here and is gaining popularity fast—while businesses are searching for new ways to expand their market and keep up with the latest technology, Virtual Reality has become a viable product and an absolute game changer when it comes to marketing.

What is VR marketing?

What makes it an invaluable tool for marketing?
How does it benefit marketers?
VR Marketing in the long run.

What is VR marketing?

Simply put, VR marketing integrates virtual reality technology in marketing campaigns that can be used to create a new, exciting and immersive experience for customers just by slipping on a headset. The customers are taken on a realistic, immersive journey enabling them to explore your brand even deeper instead of just plainly reading content on the screen.

What makes it an invaluable tool for marketing?

Aren’t we all tired of the ads that pop out while we’re watching or reading our favorite content? In recent times, brands and influencers have been driven to rethink their marketing strategies after the launch of VR. Before VR, brands would rely on brochures and billboards to tell the story and message of their products and services. In the present times, companies are now using the two techniques in hopes boosting their brand’s image by incorporating the physical and digital experience to allow the customer to interact and immerse themselves with your brand however they see fit.

How does it benefit marketers?

VR marketing can help marketers craft powerful and engaging campaigns that can best tell the story of your brand. One concrete example of virtual reality is the real estate industry. The typical real estate agency would normally take clients on tours in person which, on the downside, can be costly and won’t guarantee a closed deal. On the flip side, with the use of virtual technology, you can take your clients on multiple tours in an hour, helping buyers to be virtually transported to the actual place and inspect the property themselves, as if they were really there. This technology would help anyone be cost and time efficient.

VR Marketing in the long run

According to multiple studies, Virtual Reality is projected to grow exponentially in the years to come. Its recent advances in gaming have paved its way into more people’s homes, and now in businesses. VR will be at the center of digital transformation and with the right push, any company or individual can use it to immerse with costumers on an even deeper level.